Posts tagged inspiration board
Styling a Photoshoot? Why You Need a Visual Directive

I know for me, my creative processes are constantly evolving. I’m learning what works best for me, I’m learning new skills and knowledge that I may want to weave in, I’m receiving feedback from others, all of which pushes me to regularly step back and reevaluate.

This is how I came to add a new piece into my creative process recently — The Visual Directive.

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Lately Inspired By // Peach and Gold

It's usually safe to assume at any given time that I'd count a shade of pink amongst my favourite colours. The question, however, is exactly what shade of pink is my preference du jour. Not that I like to play favourites, exactly, but I tend to go through phases of what I'm inspired by and leaning towards, exploring the ways that colours interact with each other and what some creative applications might be.

It might be because we're finally into summer now, but I've been noticing myself drawn to peachier pinks and golden tones of yellow, a pairing reminiscent of shimmering sunsets,  glasses of chilled rosé and beachy locales. Basically, #summergoals. 

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Minimal Holiday Decor Inspiration

With the holidays quickly sneaking up on us and it being December and all, it felt appropriate for this month's creative exploration to be focused on something, well — holiday focused, and since a tree is usually the extent of our decorating, I figured this would be a good chance to challenge myself to do a little something extra this year. At the same time, I've been craving simplicity in all facets of my life, from my wardrobe to my calendar to my home, so the idea of adding more stuff (read: tacky holiday decorations) kind of felt like the opposite of what I'm currently working towards. 

Thus, a challenge emerged — to add a little holiday flair to our apartment without acquiring more bits and baubles and while supporting my newfound craving for minimalism. Something simple that still feels special (and relatively festive), that would maybe even last beyond the holiday season without feeling like it passed an expiration date. 

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Exploring the Creative Process with a Fall Color Palette

Back in September, when I started to settle back into my normal routine a little, I found myself starting to collect inspiration images that felt distinctly fall-like — though with a Studio Bicyclette angle, of course. It didn’t take long before I found myself with a desktop folder full of saved images and a board dedicated to this new direction, and I started to notice some patterns in what I had found myself attracted to — rich textures, warm hues with a prevalence of brassy golds, deep yellows and dusty pinks, a hint of darkness, and some shadow play that resulted in a moodiness that felt appropriate with the seasonal shift.

With no real outcome in mind for this collection of inspiration images (usually I put together moodboards with a specific project or client in mind), I realized that I had the opportunity here to turn this into something “just for fun” — which brings us here.

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Crafting a Visual Strategy for Your Brand

We started this mini series talking about the importance of styling your brand and the role that a visual strategy plays, followed by exploring the visual side of your brand and building an inspiration board in the second week, where we took to Pinterest in order to build our inspiration boards. Now here we are in our final week of the series.

This week, we’re going to talk about how to translate what you’ve discovered in the first two steps into an actionable strategy, the various elements of a visual strategy, and where the details may show up for your own brand.

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Creating an Inspiration Board for Your Visual Strategy

We've already spent some time diving into what a visual strategy is, the importance of styling your brand and the role that a visual strategy plays in the first part of this little three part series, so now it's time for the next step in the visual strategy development process: exploring the visual side of your brand and building an inspiration board.

This is when it starts to get really fun, as I’m essentially giving you permission to play on Pinterest in an attempt to start collecting visual inspiration that will help you start to define your own visual strategy. Always one of my favourite parts of the process, this is when we start to see themes emerge, details take shape and your vision begin to materialize.

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Behind the Scenes // From Inspiration Board to Visual Strategy

I started exploring the idea of developing a toolkit and a process that both streamlines my own client workand could be used by someone who wants to create a visual strategy for themselves. I've been working hard at fine-tuning that and developing it into something that I can share with you through a course, and - cue the confetti! - it's almost there. Today I wanted to give you a little behind the scenes peek at what that looks like. 

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Using Colour to Create a Consistent Instagram Brand Presence

When it comes to branding, the ultimate goal for my Instagram feed - or any touchpoint of the Studio Bicyclette brand, really - is to create consistent imagery that is instantly recognizable, standing out in our followers’ feed regardless of whether or not our profile pic or name is associated with it. That brand recognition is invaluable.

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A Simple Grid Inspiration Board for Your Workspace

In my last apartment, I was blessed with a section of wall that had cork board embedded in it upon moving in, so setting up my mandatory workspace inspiration board was about as easy as could be. When we moved to the new apartment a couple of months ago, that was one of the man features I knew I was going to miss (it's the little things, truly), and I started to keep my eyes out for alternatives that would fill that inspiration board need in the new workspace.

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How to Create an Inspiration Board

I will never stop singing the praises of the good ol' fashioned inspiration board. Not only is it one of my favourite parts of starting a new project - whether it be a photoshoot, branding design, or a styled party - it's one of the first steps I take to bring a dream to life, and it's the stage where you start to see themes emerge, details take shape and your vision begin to materialize. And there is so much magic in that, especially when you're a bit of a dreamer and visually-oriented. It's one thing to have an idea, but to be able to actually bring that to life, to communicate it with others and watch it transform, that's pretty special, and it's one of my favourite things to do.

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Studio Bicyclette Brand Inspiration Board

I've alluded to it a number of times over the past few months, and you've probably noticed hints here and there that Bicyclette is undergoing a little bit of a transformation, entering into its next phase as Studio Bicyclette. As I embark on this process, and since branding and styling play a key role in this newest iteration of Bicyclette, I want the blog to be a place of transparency, and to share the journey and behind-the-scenes as my business shifts from one model to the next.

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