Minimal Holiday Decor Inspiration

StylingPaige BoersmaDecember 9, 2017visual strategy masterclass, creative shoot, inspiration board, moodboard, visual strategy, visual strategy canvas, creative exploration, creative process, behind the scenes, minimal decor, holiday, holiday decor, simplicityComment

Exploring the Creative Process with a Fall Color Palette

StylingPaige BoersmaOctober 31, 2017visual strategy masterclass, creative shoot, inspiration board, moodboard, visual strategy, visual strategy canvas, creative exploration, creative process, behind the scenes, gold, pink, velvetComment

Behind the Scenes Video // Tablescape Styling

StylingPaige BoersmaJune 5, 2017wedding, the bake shoppe, Blush and Bloom, tablescape, styling, behind the scenes, videoComment

Behind the Scenes // From Inspiration Board to Visual Strategy

BrandingPaige BoersmaSeptember 18, 2016branding, visual strategy, inspiration board, pinterest, behind the scenes, scarlet o'neill, brand design, brand styling, tone words, visual strategy canvas, brand theme breakdown, workmat, brand story, newsletter Comment

My Creative Process

As I've started the design process for the new Studio Bicyclette site, one of the most challenging aspects has been writing the content. Visually, I have a good sense of what I want, I've put together my brand inspiration boardand because Bicyclette already has a strong brand identity, those pieces tend to come together quite easily.