Posts tagged branding
Styling a Photoshoot? Why You Need a Visual Directive

I know for me, my creative processes are constantly evolving. I’m learning what works best for me, I’m learning new skills and knowledge that I may want to weave in, I’m receiving feedback from others, all of which pushes me to regularly step back and reevaluate.

This is how I came to add a new piece into my creative process recently — The Visual Directive.

Read More
Refining your brand style through outfit inspiration

Remember that post awhile back where I talked about the brand personality questions I ask my clients — the fun ones that help me build a brand profile and dive a little deeper into the style and story? I wanted to take that one step further today, because I’ve had some questions about what that actually looks like, and how you take an outfit photo, for example, and use that to learn something new about your brand.

It’s similar to the process I teach in The Visual Strategy Masterclass, using inspiration images to extrapolate tone words and details that you can then apply to the project at hand. And because I’m in the midst of taking my own brand through an audit and giving it a bit of a refresh, I thought I would take this opportunity to share a little bit behind the scenes of how I’m using these questions to work through this process.

In the spirit of full transparency, I’ve found this brand refresh particularly hard for a couple of reasons

Read More
Crafting a Visual Strategy for Your Brand

We started this mini series talking about the importance of styling your brand and the role that a visual strategy plays, followed by exploring the visual side of your brand and building an inspiration board in the second week, where we took to Pinterest in order to build our inspiration boards. Now here we are in our final week of the series.

This week, we’re going to talk about how to translate what you’ve discovered in the first two steps into an actionable strategy, the various elements of a visual strategy, and where the details may show up for your own brand.

Read More
Why You Need a Visual Strategy for Your Brand Imagery

A visual strategy provides guidance as to how to style your brand and the framework within which to share your story. It helps you figure out what to share and how to share it. It helps define the look of your brand and translates that into a suite of imagery that can be used to showcase and enhance your brand, whether it shows up on your website or blog, in your social media content, or through other brand collateral.

Read More
10 Fun Questions to Help You Develop Your Brand Personality

For every client project I embark on, no matter what the details of the package, it all starts with a Brand Styling Brief. I’ve customized a few different versions to reflect different offerings I have, but I have one section towards the end that includes the same series of lighthearted questions introduced with — “now it’s time for the fun part!”.

Though these questions may seem somewhat trivial (and I do have clients who try to skip them altogether), I learn a lot from the answers given, as they really start to bring the personality of a brand to life.

Read More
How to Conduct an Instagram Audit

Every few months (or quarterly, if you abide by that system), I find myself going through a bit of a check-in with where I'm at in my business, how I'm doing on any goals I set for myself, and aligning on anything I may have on the horizon. One of the tools I’ve been using to go through this in a more systematic way is a good ‘ole fashioned audit. I usually start with an overall brand audit, but for today’s purposes, I want to spend some time dissecting a smaller piece of the puzzle — Instagram.

Read More
Using Coloured Backdrops to Brand Your Photos

Remember when we dissected the 5 C’s of content creation? We acknowledged that colour is one of the most effective ways to communicate the essence of your brand, as well as the importance of defining your colour palette to create consistency within your visual content (coincidentally, another one of those oh-so-important C’s).

So, if the first step is needing to identify what your brand colours are, then the second step is creating content that ties your colour palette together.

One of the best ways to do so — and one that has a significant impact on the overall look of your feed — is through your choice of backgrounds.

Read More
How this dress designer developed a clear vision for her brand, complete with sparkly details and custom icons

Breeyn works one-on-one with her clients to design and create custom bridal and evening dresses, and with a love for twirl-worthy dresses and sparkly details that may rival my own, her work is breathtakingly stunning and truly one of a kind. Needless to say, I'm still girl crushing on her pretty hard these days, and feel lucky to continue to work with her in a variety of contexts.

When she reached out to me last spring after I officially relaunched Studio Bicyclette, she was looking for some help with creating a cohesive brand strategy for her eponymous custom dress label, and so we started working together on her overall creative direction. Fast forward to a few months later and the launch of the Visual Strategy Masterclass, and Breeyn signed up for that as well in an effort to further dive in to her brand strategy and continue the work that we had done together. 

Read More
The 5 C's of Content Creation

I don’t know about you, but I have a tendency to start to feel overwhelmed with all the information out there telling us how to do this, that and the other thing constantly, and I’m also a big believer in learning, sure, but also in developing your own way of doing things based on what works for you and your business. Because let’s be honest, you’re the only one who can really know that.

Which is how I came up with my 5 c’s of creating content, and though the way that you apply these guidelines to your own visual strategy may vary slightly (and they should), I think they’ll help in providing a little bit of guidance as you plan and create your own content. 

Read More
5 Ideas to Help Tell Your Brand Story on Instagram

We all know the importance of using Instagram to share engaging, quality content for our business or brand.  But sometimes it can be a barrier to come up with creative ideas for the styling and captions themselves. I've been there. I want to help you tackle those  barriers by providing some content and caption prompts. It’’ll give you a little bit of guidance not only for what to post, but also why you’re posting it.

Read More
How Photographer Dallas Curow Refined her Brand with the Visual Strategy Masterclass

Dallas Curow is a photographer and makeup artist based out of Edmonton, Alberta, and she was one of the first students to sign up when I launched the Visual Strategy Masterclass back in September. 

After a little back and forth with Dallas, I asked her if she would mind if I shared her story and experience with the Visual Strategy Masterclass, especially because she mentioned she was planning a few shoots that incorporated what she had learned and the clarity she had found for her brand. 

Read More
6 Tips for a Successful Brand Photoshoot

A brand is more than a set of brand collateral. More than your logo, your colour palette and your website - it is an experience, and your visuals should help communicate that and showcase your brand style no matter what the touchpoint is, immersing your audience within your story and including them on the journey. 

And how do we do that? Through a styled brand photoshoot.

Read More
The Psychology of Colour and Choosing a Palette for Your Brand

Colour plays an important role when it comes to defining your visual strategy, and since we already talked about styling your brand and the role of a visual strategy, I thought it would be good to dive into the psychology of colour a little more.

Not only is colour important for your brand identity, but it's also something you'll want to pay attention to when you're creating your brand imagery. It's why we tend to be drawn to specific accounts on Instagram, for example, because they've identified a colour palette and have created a consistent instagram brand presence through their use of colour

Read More
Behind the Scenes // Lash It Visual Strategy and Brand Photos

Since Instagram is hands down my social platform of choice for my own brand, and consequently where I put most of my efforts when it comes to developing branded content, it will probably come as no surprise that many of my clients end up coming to me for help developing their own brand on Instagram.

Andrea, owner of eyelash extension brand Lash It contacted me last month about wanting to uplevel her Instagram presence for her recently launched business, and so we set to work right away developing a visual strategy for her brand photos, with the intention of using them solely on her new Instagram profile.

Read More
Behind the Scenes // From Inspiration Board to Visual Strategy

I started exploring the idea of developing a toolkit and a process that both streamlines my own client workand could be used by someone who wants to create a visual strategy for themselves. I've been working hard at fine-tuning that and developing it into something that I can share with you through a course, and - cue the confetti! - it's almost there. Today I wanted to give you a little behind the scenes peek at what that looks like. 

Read More
Using Colour to Create a Consistent Instagram Brand Presence

When it comes to branding, the ultimate goal for my Instagram feed - or any touchpoint of the Studio Bicyclette brand, really - is to create consistent imagery that is instantly recognizable, standing out in our followers’ feed regardless of whether or not our profile pic or name is associated with it. That brand recognition is invaluable.

Read More
Studio Bicyclette Brand Board

When I shared the Studio Bicyclette brand inspiration board last year, I mentioned that branding your own project is not a particularly easy task, and throughout the process of designing the brand identity and website, that didn't waver. What I can say though, is that following a distinct creative process and starting with that inspiration board helped immensely.

Read More