The 5 C's of Content Creation

BrandingPaige BoersmaJanuary 24, 2017content creation, visual strategy, 5 c's, branding, instagram strategy, instagramComment

5 Ideas to Help Tell Your Brand Story on Instagram

Branding, ResourcesPaige BoersmaDecember 18, 2016instagram strategy, instagram, storytelling, branding, brand storyComment

Planoly // An Essential Instagram Tool

ResourcesPaige BoersmaNovember 22, 2016planoly, social media management, instagram strategy, instagram, social media, online tools, business tools, gridComment

Breaking Down an Instagram Post: Planning your Content and the Basics of Styling and Shooting

ResourcesPaige BoersmaOctober 18, 2016instagram, instagram strategy, visual strategy, brand styling, backdrops, props, planolyComment

Storytelling on Social Media

The Art of Instagram Flirting

Three Things to Consider When Planning Instagram Content

ResourcesPaige BoersmaJuly 11, 2016instagram, instagram strategy, planoly, social media managementComment

Using Colour to Create a Consistent Instagram Brand Presence

Thoughts on The New Instagram Algorithm, and Why You Should Be Focusing on Content and Community Instead

A few weeks ago, the Instagram community started collectively freaking out over the mention of a new algorithm being put into place. As I watched my feed start to fill with pleas to turn on notifications for their accounts, I couldn't help but contemplate what this might mean for those of us who have used Instagram as a key tool in growing our businesses and connecting with an online community.

ResourcesPaige BoersmaApril 29, 2016instagram, instagram algorithm, social media, communityComment

5 Blog and Social Media Backdrops You Can Find and Create Yourself

We're all aware of how important visuals are in today's world, and with most brands and businesses utilizing blogs and social media to tell their story and engage with their viewers, there is no shortage of opportunities to create our own content and capture beautiful photos.

6 Instagram Accounts to Follow for Colour Inspiration

There's no denying that Instagram has quickly become one of our favourite social media platforms, full of visual inspiration and snippets into the lives of those we follow. It's such a great tool to use to grow your business or personal brand, and there are definitely tips and tricks that you can use to maximize it and increase your online community and social following.

PhotographyPaige BoersmaJune 5, 2015colour inspiration, design, instagram, social media, working girlComment

How to Post Instagram Photos to Twitter with 'If This Then That'

I wanted to focus on an issue I've been trying to find a solution to for awhile: How to post Instagram photos to Twitter. Though I'm of the mind that each social media platform should serve a slightly different purpose in terms of the type of content, it's also important to maintain consistency for your brand.