Posts tagged twitter
Storytelling on Social Media

Social media has increasingly become a key part of our storytelling strategy as brands and businesses, providing us with an opportunity to build a relationship with our customers and audiences, tapping into their emotions so that when we ask them to do something (ie. visit our site to make a purchase, sign up for our newsletter, or book a service), we will be top of mind, and we’ve already build a relationship with them. They trust us, because they’ve become part of our story. 

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How to Post Instagram Photos to Twitter with 'If This Then That'

I wanted to focus on an issue I've been trying to find a solution to for awhile: How to post Instagram photos to Twitter. Though I'm of the mind that each social media platform should serve a slightly different purpose in terms of the type of content, it's also important to maintain consistency for your brand.

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