Posts tagged social media
Why do we tell stories?

There are a lot of buzz words when it comes to social media and branding, and because of the fast pace of all things digital these days, it can be difficult to keep up. Their lifespan becomes increasingly shorter until they become overused and start to lose their meaning altogether.

Storytelling is one of the more recent words that has followed this trend, but it also happens to be a concept that I’ve built my brand upon and consider an invaluable tool, whether undergoing a brand design, building a visual or social media strategy, or creating content. 

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How to Conduct an Instagram Audit

Every few months (or quarterly, if you abide by that system), I find myself going through a bit of a check-in with where I'm at in my business, how I'm doing on any goals I set for myself, and aligning on anything I may have on the horizon. One of the tools I’ve been using to go through this in a more systematic way is a good ‘ole fashioned audit. I usually start with an overall brand audit, but for today’s purposes, I want to spend some time dissecting a smaller piece of the puzzle — Instagram.

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Brand Strategy // Conducting a Brand Audit

I’ll be sharing the process of conducting a brand audit on the Studio Bicyclette brand while also sharing tips and resources that will hopefully help you do the same thing for your own brand. Because although I think there can definitely be value in tackling something like this in one fell swoop, these are also important things to keep in mind on an ongoing basis, constantly ensuring that your brand is on the right track and making the right moves in the right direction.

We’ll start with a bit of an overview to give you the birds eye view of this process, as I tend to look at a brand strategy as having a number of different components

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Planoly // An Essential Instagram Tool

You’ve likely seen me mention Planoly in the past when I’ve talked about breaking down an Instagram post or planning content, as it’s quickly become my go-to for all things Insta, from planning to analytics to comment management. We covered it in our recent social media workshop, and I usually end up going over it one-on-one with my social media clients, so I figured it was about time that I did a little overview post that walked through how I use it. 

When it comes to Instagram, I’m a big advocate for planning your content according to the grid, and Planoly is just the tool to do that.

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It’s been a long time since we've gathered the time and energy to put on another #getsocialworkshop, and in all honesty we were a bit nervous this time around. We were working with a new space, a lot of new sponsors, and both of us have shifted our focus so vastly over the past couple of years we didn’t really know what to expect.

But for the third time, we were so pleasantly surprised with how it all came together.

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Social Media Workshop

After taking a bit of a workshop hiatus after running two sold out events, Alyssa of Random Acts of Pastel and I are excited to announce our next social media workshop — a 3 hour seminar and workshop that helps small businesses and bloggers narrow in on their brand style and story. With updated content and information, new expertise and an extended time that includes hands-on styling stations (which I am so excited about!), the workshop is back and better than ever!

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Storytelling on Social Media

Social media has increasingly become a key part of our storytelling strategy as brands and businesses, providing us with an opportunity to build a relationship with our customers and audiences, tapping into their emotions so that when we ask them to do something (ie. visit our site to make a purchase, sign up for our newsletter, or book a service), we will be top of mind, and we’ve already build a relationship with them. They trust us, because they’ve become part of our story. 

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The Art of Instagram Flirting

We all know the importance of using instagram to tell our story, showcase our style and build our online communities, and chances are you already have some pretty good ideas about how to do this for your own business. 

But in the past few years of using the platform, I’ve discovered another lovely side effect thanks to my adoption of a little social networking tactic I like to refer to as Instagram flirting.

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Using Colour to Create a Consistent Instagram Brand Presence

When it comes to branding, the ultimate goal for my Instagram feed - or any touchpoint of the Studio Bicyclette brand, really - is to create consistent imagery that is instantly recognizable, standing out in our followers’ feed regardless of whether or not our profile pic or name is associated with it. That brand recognition is invaluable.

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3 Social Media Management Tools I Can't Live Without

One of the many hats I wear these days is that of social media manager, not only for Studio Bicyclette, but also for a few clients of mine. 

Obviously the platforms themselves are tools, but I also currently have three other tools I've added to my arsenal to help me manage the various social accounts and work more strategically and efficiently. I've found that as I start to grow and add more accounts onto my plate, having systems set in place is absolutely essential, and finding tools that work for you and your workflow is of the utmost importance. 

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Thoughts on The New Instagram Algorithm, and Why You Should Be Focusing on Content and Community Instead

A few weeks ago, the Instagram community started collectively freaking out over the mention of a new algorithm being put into place. As I watched my feed start to fill with pleas to turn on notifications for their accounts, I couldn't help but contemplate what this might mean for those of us who have used Instagram as a key tool in growing our businesses and connecting with an online community. 

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6 Instagram Accounts to Follow for Colour Inspiration

There's no denying that Instagram has quickly become one of our favourite social media platforms, full of visual inspiration and snippets into the lives of those we follow. It's such a great tool to use to grow your business or personal brand, and there are definitely tips and tricks that you can use to maximize it and increase your online community and social following.

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How to Post Instagram Photos to Twitter with 'If This Then That'

I wanted to focus on an issue I've been trying to find a solution to for awhile: How to post Instagram photos to Twitter. Though I'm of the mind that each social media platform should serve a slightly different purpose in terms of the type of content, it's also important to maintain consistency for your brand.

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