I know for me, my creative processes are constantly evolving. I’m learning what works best for me, I’m learning new skills and knowledge that I may want to weave in, I’m receiving feedback from others, all of which pushes me to regularly step back and reevaluate.
This is how I came to add a new piece into my creative process recently — The Visual Directive.
Over the past few months, Abby and I have been exploring a new topic and passion project of ours — beauty. And today’s the day we “officially” launch our new series into the world — Beauty School Dropout.
We chose the name Beauty School Dropout because of the slightly badass connotation and this idea that we admittedly don’t really know what we’re talking about — and I think in this case, that works to our advantage. Beauty is such a universal concept and touches us all in some way, but for so many of us, we’re navigating our relationship with beauty on our own terms and figuring it out as we go, learning what works for us, what our interpretation is.
I've been waiting patiently to share more photos from Loom Curated after sharing a few sneak peeks of the two shoots I took part in directing and styling, and today is finally that day, as the brand shoot we worked on can be found on Once Wed.
This experience has shifted my approach to my creative process, and though I'm still in the midst of making some changes to the business to reflect this new mindset and focus, sharing some of the content we created while at the workshop is the first step in that direction.
I've had a fascination with food and prop styling for awhile now, but haven't had much of a chance to play around it. I love to cook but I'm definitely a recipe follower, so creating food-related content has never really felt like a fit for me, and since this is new territory for me, it also comes with a little fear.
Until I decided to look at it a little differently — to focus more on the styling side of things and let the pros handle the recipes (for now).
Since we're still pretty early on in our Beauty School Dropout journey, we thought we'd take this opportunity to start with some of current beauty favourites, product-wise. As we mentioned in our intro to the series, we're planning on covering a number of different topics under the beauty umbrella, but because one of the first things we tend to think of are the products themselves, we figured we'd dive into that first, which also give you a bit of a sense of what our skin journeys have been like and where we're at.