I've been waiting patiently to share more photos from Loom Curated after sharing a few sneak peeks of the two shoots I took part in directing and styling, and today is finally that day, as the brand shoot we worked on can be found on Once Wed.
This experience has shifted my approach to my creative process, and though I'm still in the midst of making some changes to the business to reflect this new mindset and focus, sharing some of the content we created while at the workshop is the first step in that direction.
I've had a fascination with food and prop styling for awhile now, but haven't had much of a chance to play around it. I love to cook but I'm definitely a recipe follower, so creating food-related content has never really felt like a fit for me, and since this is new territory for me, it also comes with a little fear.
Until I decided to look at it a little differently — to focus more on the styling side of things and let the pros handle the recipes (for now).
01 // One of my favourite places to seek out typography and graphic design inspiration is on packaging, and the beauty industry has a lot to offer when it comes to beautifully designed print pieces. I came across this line on the Free People blog, and was instantly smitten with the pink pairing and the bold type on these boxes, which feel like they have a slight retro influence that I can totally get behind.
As I type these words, it's still a little surreal to me, but after keeping what might just be the biggest secret I've ever had over the past few months, Mother's Day felt like the perfect time to share a little bit of a life update — that Jason and I are expecting a baby girl in September!
We're pretty over the moon excited.
It started with a folder of inspiration images on my desktop and a gravitation towards a fall-toned colour palette filled with dusty pink and golden details, and after taking it through my creative process and dissecting it a little bit, it started to take form as a tablescape design.
You could file “host dinner (or brunch) parties” alongside a few other adult activities that I wish were actually part of my reality, so maybe this can be considered a trial run of sorts?