The Rosemount Inn
The ROSEMOUNT INN
A Victorian house transformed into a boutique hotel in the historic heart of Kingston, The Rosemount Inn is a testament to timeless design contrasted with modern, curated comforts. An elevated, exquisite experience for the discerning traveller.
Services
Brand Strategy and Identity
Printed Collateral and Brand Experience
Social Media Strategy and Content Calendar
Styling and Photography
Squarespace Website
Behind the Brand
When the owners of this historic inn came to us, they had recently undergone a full interior renovation of the boutique hotel and were looking to elevate the branding to match.
Our primary intention for The Rosemount Inn’s brand design was to pay homage to the historic and traditional Victorian roots of the inn, while also carrying the design into a more modern space that reflects this new era in the interior design and overall brand experience. We want to embrace the desire to indulge in beautiful experiences and details, bringing a sense of modernity to the traditionally ornate and decorative style of the times for the brand design itself, while also infusing thoughtful, authentic and personal touches to the modern hotel experience.
" As a small business, we lacked the expertise to pull together our vision for branding. We knew who we were but needed a cohesive branding strategy to effectively communicate with our audience.
Studio Bicyclette took the time to understand our business by asking thoughtful and provocative questions and spent time on-site to fully engage with our business. The process was very organized and easy to navigate, and I enjoyed the questionnaire format of gathering information because it really pushed us to organize our thoughts and stimulate ideas.
We couldn't be happier with the result! We now have a new website, updated social media, and access to logos, branding language, and templates that are not only aesthetically stunning, but work elegantly to showcase our business. Paige and her team imbued the project enthusiasm and energy, and were a delight to work with. We couldn't be happier with the investment. "
Lucy Liu
Owner, The Rosemount Inn
DEEPER MEANING
For the Rosemount wordmark, we chose a font that — similarily to the house itself — is tall, stately and refined, with a confident contrast between thick and thin line weights and a subtly editorial feel. Infused with style and contrast, we play with the proportions of the letterforms, specifically in the ‘O’’s, which add an unexpected twist to the more traditional style. The type treatment is kept minimal and clean, with the height of the wordmark carried through both the serif and sans serif font choices.
We’ve added in small touches of a more traditional script, which beautifully balances out the more modern styles and lends itself to the curiosity that is so important to the brand.
The colour palette is pulled directly from the interior design of The Rosemount, with a balance of warmer neutrals offset with cool, rich tones that feel luxurious and modern. Simplicity in layout design is key, leaving lots of white space and focusing on rich yet subtle textures, similar to what you find in the space itself.
