01 // One of my favourite places to seek out typography and graphic design inspiration is on packaging, and the beauty industry has a lot to offer when it comes to beautifully designed print pieces. I came across this line on the Free People blog, and was instantly smitten with the pink pairing and the bold type on these boxes, which feel like they have a slight retro influence that I can totally get behind.
There are a lot of buzz words when it comes to social media and branding, and because of the fast pace of all things digital these days, it can be difficult to keep up. Their lifespan becomes increasingly shorter until they become overused and start to lose their meaning altogether.
Storytelling is one of the more recent words that has followed this trend, but it also happens to be a concept that I’ve built my brand upon and consider an invaluable tool, whether undergoing a brand design, building a visual or social media strategy, or creating content.
If you've been poking around the blog recently or spent any amount of time on my Instagram or Pinterest accounts, you've probably noticed a certain colour and texture combo popping up a fair bit — pink velvet. And so while this may come off as a bit of a "well, duh..." moment, I felt that it was time to pay my proper respects to this feminine combination.
My relationship with money has been a long and winding journey, but in the final month of 2017, I invested in three resources that changed the course of this relationship for the better and left me feeling like I had finally taken a step in the right direction and gained a little more control in an area of my business that I always felt insecure in.
If we’ve had a conversation one-on-one recently, you’ve likely already listened to me talk about one (or all) of these, but for those of you who haven’t had the pleasure — I wanted to share. Not sponsored in any way, just three resources that I’ve discovered to be infinitely valuable in my own business.
It all started with an inspiration board and a little walk through my visual strategy process, and now here we are with my take on a modern, minimal wreath for the holidays. Perhaps a slightly different take on tackling holiday decor, but I've never claimed to do things the way that everyone else does, especially when it comes to exploring my creative process.
As you saw in that original post, I had seen a few themes start to emerge on the visual strategy canvas, and knew I wanted to create something that was modern and minimal, with gold and feathery details and a mix of sleek and natural textures. You can see a lot of the details from the original inspiration images I pulled start to show up in various ways in these wreaths, and I love this non-traditional take on such a classic holiday decor item.
I can hardly believe it, but here we are with the fifth and final instalment of the DIY backdrop series we've been working on for the past few weeks. If you're just popping in now, we started with a white wood backdrop in week one, following it with what might be my favourite DIY backdrop yet, a textured backdrop that we painted a dusty shade of pink and used for styling a floral flatlay for our second project. We then simplified things a little and turned to porcelain tiles for our marble backdrop, taking a break from the paintbrushes and drying time until the next one, where we took it back to my original DIY backdrop (and still a favourite go-to of mine), the solid coloured backdrop that's perfect for customizing with your shade of choice.
And that, my friends, brings us to today, as we wrap up this little styling series, with another more recent addition to my backdrop collection — the tile backdrop.
With the holidays quickly sneaking up on us and it being December and all, it felt appropriate for this month's creative exploration to be focused on something, well — holiday focused, and since a tree is usually the extent of our decorating, I figured this would be a good chance to challenge myself to do a little something extra this year. At the same time, I've been craving simplicity in all facets of my life, from my wardrobe to my calendar to my home, so the idea of adding more stuff (read: tacky holiday decorations) kind of felt like the opposite of what I'm currently working towards.
Thus, a challenge emerged — to add a little holiday flair to our apartment without acquiring more bits and baubles and while supporting my newfound craving for minimalism. Something simple that still feels special (and relatively festive), that would maybe even last beyond the holiday season without feeling like it passed an expiration date.
Coloured backdrops will always hold a special place in my heart, as they were really my first foray into DIY backdrops for styling. It took me a little while to figure out what the best supplies to use were, but an exploratory trip to The Home Depot Canada and a couple test runs later, I had figured out a simple, low cost way to achieve a coloured backdrop that you could literally make in any paint colour. Hello, branded backdrops!