The Accidental Capsule Wardrobe

The Accidental Capsule Wardrobe

At some point over the past couple of seasons, I found myself with what one may call an accidental capsule wardrobe. 

Capsule wardrobes have obviously been a topic that's been on my radar recently, but it only really hit me recently that I think I have fully subscribed to the concept without ever "officially" setting about to build one. Whether it's a quest for simplicity or an urge for a slightly more polished look, I find myself gravitating towards pieces that err on the more classic side, with a tendency towards luxe basics in shades of white, soft greys and blacks and then layering in pops of colour, metallic tones and textured accents through accessory choices. It's really an exercise is embracing the beauty in simplicity and focusing on the details.

Secrets to Styling Your Wedding Tablescape

Secrets to Styling Your Wedding Tablescape

I've seen a few sneak peeks of the wedding day itself thanks to impromptu texts from Scarlet that  always leave me giddy with excitement, but I'll save those for when we get our full gallery back and I can share the full story of how how our day unfolded. Intrigued yet? Trust me, I'm right there with you. But for now, we'll work backwards a little bit, starting with the last post I did on Style Me Pretty that covered my secrets for styling a wedding tablescape, with five tips and a sneak peek at the mockup we did to bring my vision to life. 

3 Online Courses for Creatives That are on My Wishlist

3 Online Courses for Creatives That are on My Wishlist

Though it's been a few years since I actually found myself heading back to school in September, there's something about this time of year that still has that excitement attached to it. The crispness in the air, the promise of a new season (and with it a new fall wardrobe, of course!), and the opportunity to break open those new textbooks and embrace your inner nerd. 

Except these days, my learning tends to take pace online or more in a workshop format, and it's much more customizable — something that I really love about this new wave of education and all the opportunities it presents.

The Link Between Perfectionism and Creative Confidence

The Link Between Perfectionism and Creative Confidence

As a prevalent reality in my life, and something I haven’t quite been able to shake, I spend a fair amount of time contemplating the perfectionism that haunts me. I’ve pretty much come to terms with it, and I don’t necessarily see it as a weakness, per se, but I find it interesting to try to evaluate what specifically triggers it and how it plays with my other traits as a creative.

Crafting a Visual Strategy for Your Brand

Crafting a Visual Strategy for Your Brand

We started this mini series talking about the importance of styling your brand and the role that a visual strategy plays, followed by exploring the visual side of your brand and building an inspiration board in the second week, where we took to Pinterest in order to build our inspiration boards. Now here we are in our final week of the series.

This week, we’re going to talk about how to translate what you’ve discovered in the first two steps into an actionable strategy, the various elements of a visual strategy, and where the details may show up for your own brand.

Creating an Inspiration Board for Your Visual Strategy

Creating an Inspiration Board for Your Visual Strategy

We've already spent some time diving into what a visual strategy is, the importance of styling your brand and the role that a visual strategy plays in the first part of this little three part series, so now it's time for the next step in the visual strategy development process: exploring the visual side of your brand and building an inspiration board.

This is when it starts to get really fun, as I’m essentially giving you permission to play on Pinterest in an attempt to start collecting visual inspiration that will help you start to define your own visual strategy. Always one of my favourite parts of the process, this is when we start to see themes emerge, details take shape and your vision begin to materialize.

Why You Need a Visual Strategy for Your Brand Imagery

Why You Need a Visual Strategy for Your Brand Imagery

A visual strategy provides guidance as to how to style your brand and the framework within which to share your story. It helps you figure out what to share and how to share it. It helps define the look of your brand and translates that into a suite of imagery that can be used to showcase and enhance your brand, whether it shows up on your website or blog, in your social media content, or through other brand collateral.

Introducing the Brand Personality Challenge!

Introducing the Brand Personality Challenge!

Sometimes when we’ve been working in, or on our own brand for so long, we forget to continue to challenge ourselves, or to really think about our overarching brand strategy. Or perhaps some of you out there are just thinking about launching your brand for the first time ever. Either way, having a visual strategy to guide your brand is great at any stage, and sometimes in the haste of moving forward we skip over some of those nitty gritty details that make our brands magical.