Sometimes when we’ve been working in, or on our own brand for so long, we forget to continue to challenge ourselves, or to really think about our overarching brand strategy. Or perhaps some of you out there are just thinking about launching your brand for the first time ever. Either way, having a visual strategy to guide your brand is great at any stage, and sometimes in the haste of moving forward we skip over some of those nitty gritty details that make our brands magical.
Truth be told, I had no idea there was such a thing as vinho verde before I started dating Jason, who's half Portugese. But a few family lunch gatherings later, I had been introduced to the lovely wine that has a slight green tinge and just the perfect amount of subtle fizz, and it's since become one of my favourite summer sippers. Light enough that you don't feel guilty pouring glass with lunch, and bubbly enough that it still feels like you have something to celebrate. And because summer, Sundays and sangria go hand in hand, it was only natural that I would eventually start playing around with a vinho verde sangria recipe.
I’ve recently started to notice myself falling towards a tendency to disconnect from social media on the weekends. Call it a summer schedule, or maybe it’s just a need to step away from the overwhelm that is a very real part of my week’s at this point. But it’s a little more than that as well. My relationship with social media has changed, and not necessarily for the better.
This got me thinking about the bigger picture. About this love/hate relationship with social media that’s started to develop in a very real way for me recently. It’s started to feel like this necessary evil, and as it has definitely led to some frustration and anxiety for me over the past little while, I wanted to unpack that a little.
This positive aspect to dreaming is at the core of the Studio Bicyclette brand. I believe that letting your imagination run wild and dreaming big is essential to running a creative business, to finding the inspiration that propels you forward and coming up with those ideas that light you up.
But there also comes a time when you need to set aside the dreams and focus on the “doing”. Because let’s be honest, as much fun as the dreaming part is — the brainstorming sessions, the inspiration gathering, the research, the note taking, the planning — it only takes you so far before you need to get into the actual work.
I think it's probably safe to say that you can get a good sense of my style obsessions via my 'style muse' board before I can actually put it into words what I'm loving at any given time.
Such was the case for my my most recent sartorial love affair — feminine blouses with high waisted (preferably light wash) denim.
For every client project I embark on, no matter what the details of the package, it all starts with a Brand Styling Brief. I’ve customized a few different versions to reflect different offerings I have, but I have one section towards the end that includes the same series of lighthearted questions introduced with — “now it’s time for the fun part!”.
Though these questions may seem somewhat trivial (and I do have clients who try to skip them altogether), I learn a lot from the answers given, as they really start to bring the personality of a brand to life.
01 // You know how they say a picture is worth a thousand words? This image pretty much sums up my ideal summer style, complete with a few essentials I currently have my eyes out for. An ivory hat for hiding from the sun in style (and pairing with a little dress off the beach), and high-waisted, slightly retro swim suit bottoms. I'm the type who rarely ventures out to go buy a new swim suit (I'm assuming I'm not alone in this?), so after a few years of avoiding it, this season might be the time. Any recommendations?
Since summer offers so many opportunities for a little extra accessorizing and indulging in fancy cocktails, Breeyn and I have decided to tackle a few of the DIY projects and recipes that have been accumulating on our to-do lists recently. Not only does it give us an excuse to hang out and create pretty things, but we also end up with something that we get to enjoy afterwards, and nothing quite beats the feeling of "I made this!". We're talking serious bragging rights and lots of compliments.