I started working with beauty brand Dr Loretta at the end of last summer. I was immediately drawn to the partnership because of the aesthetic of the brand, which is very aligned with that of Studio Bicyclette thanks to the soft pastel palette and clean, minimal branding. They approached me to create a suite of content for their social media channels, and already had a very clear understanding of what the brand was all about and what they wanted, delivered in a beautifully packaged deck that made my job easy. Oftentimes when I’m working with a client this is something I’ll put together for them if they haven’t already gone through the process, but in this case, since it was already developed, I simply took that and the information from our initial calls and proceeded to build out a Visual Directive that would be specific to our series of shoots.Read More
It only seemed fitting that my first blog post in, oh… four months?… would be in celebration of the reason why I’ve been gone — my daughter, Nova Rose. On October 6th we welcomed this tiny human into our lives knowing things would never be the same again. Two months later, and here I am, finding myself in awe daily that I finally get to call myself a mother and navigate life with this little girl by my side.
Though I feel like I have months of catchup to play (because, well, I do), and there are so many topics surrounding motherhood and this new journey that I’m navigating that I’d like to explore, I wanted to start by giving a little backstory to Nova’s name, which holds special meaning to us and fits her oh-so-perfectly.Read More
Do you ever stop to think about how everything you put in your body has the potential to help improve your skin?
We do — and it might have to do with our obsession with understanding our skin and how we can improve it, down to each and every choice we make. Or it might be the fact that we love simplicity and the easiest way to improve your skin is to look at what you are putting into your body (or, on the other side of the spectrum, avoiding).Read More
01 // With a couple of new clients and projects starting to filter their way in to my day-to-day, I've been keeping my eyes out for brand-aligned props and backdrops that fit with a certain aesthetic, and it probably won't come as a surprise that there's some pink in there. I've been loving simple shapes, matte textures and pale wood, and this shelfie, courtesy of Sarah Sherman Samuel, of course, ticks all of the boxes, providing some serious inspo around here.Read More
Since we're still pretty early on in our Beauty School Dropout journey, we thought we'd take this opportunity to start with some of current beauty favourites, product-wise. As we mentioned in our intro to the series, we're planning on covering a number of different topics under the beauty umbrella, but because one of the first things we tend to think of are the products themselves, we figured we'd dive into that first, which also give you a bit of a sense of what our skin journeys have been like and where we're at.Read More
I know for me, my creative processes are constantly evolving. I’m learning what works best for me, I’m learning new skills and knowledge that I may want to weave in, I’m receiving feedback from others, all of which pushes me to regularly step back and reevaluate.
This is how I came to add a new piece into my creative process recently — The Visual Directive.Read More
Over the past few months, Abby and I have been exploring a new topic and passion project of ours — beauty. And today’s the day we “officially” launch our new series into the world — Beauty School Dropout.
We chose the name Beauty School Dropout because of the slightly badass connotation and this idea that we admittedly don’t really know what we’re talking about — and I think in this case, that works to our advantage. Beauty is such a universal concept and touches us all in some way, but for so many of us, we’re navigating our relationship with beauty on our own terms and figuring it out as we go, learning what works for us, what our interpretation is.Read More
It's usually safe to assume at any given time that I'd count a shade of pink amongst my favourite colours. The question, however, is exactly what shade of pink is my preference du jour. Not that I like to play favourites, exactly, but I tend to go through phases of what I'm inspired by and leaning towards, exploring the ways that colours interact with each other and what some creative applications might be.
It might be because we're finally into summer now, but I've been noticing myself drawn to peachier pinks and golden tones of yellow, a pairing reminiscent of shimmering sunsets, glasses of chilled rosé and beachy locales. Basically, #summergoals.Read More
I've been waiting patiently to share more photos from Loom Curated after sharing a few sneak peeks of the two shoots I took part in directing and styling, and today is finally that day, as the brand shoot we worked on can be found on Once Wed.
This experience has shifted my approach to my creative process, and though I'm still in the midst of making some changes to the business to reflect this new mindset and focus, sharing some of the content we created while at the workshop is the first step in that direction.Read More
I've had a fascination with food and prop styling for awhile now, but haven't had much of a chance to play around it. I love to cook but I'm definitely a recipe follower, so creating food-related content has never really felt like a fit for me, and since this is new territory for me, it also comes with a little fear.
Until I decided to look at it a little differently — to focus more on the styling side of things and let the pros handle the recipes (for now).Read More
01 // One of my favourite places to seek out typography and graphic design inspiration is on packaging, and the beauty industry has a lot to offer when it comes to beautifully designed print pieces. I came across this line on the Free People blog, and was instantly smitten with the pink pairing and the bold type on these boxes, which feel like they have a slight retro influence that I can totally get behind.Read More
As I type these words, it's still a little surreal to me, but after keeping what might just be the biggest secret I've ever had over the past few months, Mother's Day felt like the perfect time to share a little bit of a life update — that Jason and I are expecting a baby girl in September!
We're pretty over the moon excited.Read More
You know when you let something go a little too long without attending to it — an email reply, returning a dress that looked way better in the window than on you, that sort of thing? At a certain point, it just becomes kind of awkward to deal with it and it feels like it might be better to leave it alone. Otherwise you find yourself making excuses and launching into longwinded explanations in an attempt to remedy the situation. But emails are left unreturned and dresses hang forgotten in the closet, tags still attached, after all — it happens.Read More
Since shedding my title as boutique owner three years ago, I've gone through various phases of a mild identity crisis as I struggle to determine "what I do", or what my official title is. Though I still don't always have a simple answer to the question, and it likely depends on who's asking and what the circumstances are (or, if I'm being totally honest, what kind of mood I'm in), I have made pretty significant strides since those early days.
Part of that progress has to do with not boxing myself in too tightly, which is how we've ended up here, with the Studio Bicyclette team and I adding "installation artists" to our ever-growing resumé and list of skills. And I'm not mad about it one bit.Read More
If you've been poking around the blog recently or spent any amount of time on my Instagram or Pinterest accounts, you've probably noticed a certain colour and texture combo popping up a fair bit — pink velvet. And so while this may come off as a bit of a "well, duh..." moment, I felt that it was time to pay my proper respects to this feminine combination.Read More
There are a lot of buzz words when it comes to social media and branding, and because of the fast pace of all things digital these days, it can be difficult to keep up. Their lifespan becomes increasingly shorter until they become overused and start to lose their meaning altogether.
Storytelling is one of the more recent words that has followed this trend, but it also happens to be a concept that I’ve built my brand upon and consider an invaluable tool, whether undergoing a brand design, building a visual or social media strategy, or creating content.Read More