Curating Your Wedding Style on Style Me Pretty

Curating Your Wedding Style on Style Me Pretty

I have to admit that I was pinning and blogging wedding inspiration long before I had a ring on my finger. The wedding industry is filled with so much creativity and beauty, so there has been a lot of bridal-related content that has found its way onto my inspiration boards over the years, and many project details that have been drawn from weddings and styled shoots alike.

The easy part is pinning all the beautiful images you love, the hard part is finding the common ties and creating a vision of your own. Or — a visual strategy, if you will.

 

What I Learned From My Creative Retreat

What I Learned From My Creative Retreat

At the beginning of this year, I carved out a week for a creative retreat, giving myself a set of rules to follow and setting some intentions for how I wanted to spend it — namely, reading and writing.

Following a period during which I’ve let my writing fall to the wayside and I’ve lost sight of my “why” and am just generally feeling a little lost and uninspired, the notes I took during that time have served as a bit of a kickstart to remind me of what I had learned during this weeklong retreat that was still very much relevant.

Using Coloured Backdrops to Brand Your Photos

Using Coloured Backdrops to Brand Your Photos

Remember when we dissected the 5 C’s of content creation? We acknowledged that colour is one of the most effective ways to communicate the essence of your brand, as well as the importance of defining your colour palette to create consistency within your visual content (coincidentally, another one of those oh-so-important C’s).

So, if the first step is needing to identify what your brand colours are, then the second step is creating content that ties your colour palette together.

One of the best ways to do so — and one that has a significant impact on the overall look of your feed — is through your choice of backgrounds.

How this dress designer developed a clear vision for her brand, complete with sparkly details and custom icons

How this dress designer developed a clear vision for her brand, complete with sparkly details and custom icons

Breeyn works one-on-one with her clients to design and create custom bridal and evening dresses, and with a love for twirl-worthy dresses and sparkly details that may rival my own, her work is breathtakingly stunning and truly one of a kind. Needless to say, I'm still girl crushing on her pretty hard these days, and feel lucky to continue to work with her in a variety of contexts.

When she reached out to me last spring after I officially relaunched Studio Bicyclette, she was looking for some help with creating a cohesive brand strategy for her eponymous custom dress label, and so we started working together on her overall creative direction. Fast forward to a few months later and the launch of the Visual Strategy Masterclass, and Breeyn signed up for that as well in an effort to further dive in to her brand strategy and continue the work that we had done together. 

Valentine's Day Stock Photos and Introducing the New Stock Shop!

Valentine's Day Stock Photos and Introducing the New Stock Shop!

Love it or hate it, with Valentine's Day being such a pink and floral-filled holiday, we had to take advantage and style up a few images for this month's free stock photos. 

We have a pink champagne "dream breakfast in bed" set up, a simple floral flatlay that's perfect for adding in your own text or graphics or simply leaving as is, and a floral detail shot that's filled with shades of pink and peach. 

Love Notes // Vol. 24

Love Notes // Vol. 24

01 // I've found myself captivated by past Chanel collections recently, drawn to the feminine details and the mix of textures, hints of sparkle and beautiful silhouettes. Every piece seems to have such a story in and of itself, and then when placed within the context of the entire collection, that narrative is continuously woven throughout. I've been playing with various ideas of how to incorporate my love for fashion and the branding work that I do, so being able to pore over couture collections and call it research has been a dream come true, and I'm loving the direction it's going in. Not to mention that this particular shoot has me particularly smitten and left with a serious case of Parisian apartment envy. So nothing new, really. 

The 5 C's of Content Creation

The 5 C's of Content Creation

I don’t know about you, but I have a tendency to start to feel overwhelmed with all the information out there telling us how to do this, that and the other thing constantly, and I’m also a big believer in learning, sure, but also in developing your own way of doing things based on what works for you and your business. Because let’s be honest, you’re the only one who can really know that.

Which is how I came up with my 5 c’s of creating content, and though the way that you apply these guidelines to your own visual strategy may vary slightly (and they should), I think they’ll help in providing a little bit of guidance as you plan and create your own content. 

Mornings with Dancers // Creative Shoot with Fortnight Lingerie

Mornings with Dancers // Creative Shoot with Fortnight Lingerie

You never really know where a concept for a photoshoot is going to come from. It could be a single inspiration image, a specific item that brings to mind an entire story that you feel compelled to tell,  or a collaborator with their own unique point of view that spins its own narrative. 

And when you start to layer on different styles and mindsets of each and every person involved, that’s where the real magic happens, and it’s one of the reasons I love collaborating so much