Lately Inspired By // Cocorrina

Lately Inspired By // Cocorrina

For someone who spends so much time on Pinterest (for work, I swear!), it took me awhile to realize that a lot of the graphic inspiration I was pinning and felt drawn to was from one designer — Cocorrina. 

With a focus on hand lettering, beautiful type, textured details and overall layout design, scrolling through her blog is a visual treat, full of stunning designs that mix various elements in interesting ways and look like they could be framed on a wall. And those are just the pieces she creates for her blog, let alone her client and branding work. 

What makes you, you? Thoughts on Finding Your Brand Magic

What makes you, you? Thoughts on Finding Your Brand Magic

Every so often, I go through these cycles of inner negativity, often following a particularly busy period. I felt like I was off my game, uninspired and lacking creative motivation. When these periods hit, I struggle to produce the high quality of work that I hold myself too, and I start to beat myself up over it. 

The feelings of self-doubt and comparison settle in, and it feels like an impossible task to try to pull myself out of it.

DIY Silver Geometric Shapes

DIY Silver Geometric Shapes

I’ve always found that creativity thrives most when limitations are set, and this has proven true when it comes to the wedding as well. For example, with a relatively tight budget and a location that requires us to have a tented wedding, it’s forced us to prioritize what the most important elements of the big day are and where we choose to spend our money, and also to think outside the box a little when it comes to transforming a standard tent into a setting that feels as though it’s a part of the forested grounds and captures that enchanted feeling we’ve identified as being part of our theme.

Which is where the DIYs come in.

Crafting a Visual Strategy for Your Brand

Crafting a Visual Strategy for Your Brand

We started this mini series talking about the importance of styling your brand and the role that a visual strategy plays, followed by exploring the visual side of your brand and building an inspiration board in the second week, where we took to Pinterest in order to build our inspiration boards. Now here we are in our final week of the series.

This week, we’re going to talk about how to translate what you’ve discovered in the first two steps into an actionable strategy, the various elements of a visual strategy, and where the details may show up for your own brand.

Creating an Inspiration Board for Your Visual Strategy

Creating an Inspiration Board for Your Visual Strategy

We've already spent some time diving into what a visual strategy is, the importance of styling your brand and the role that a visual strategy plays in the first part of this little three part series, so now it's time for the next step in the visual strategy development process: exploring the visual side of your brand and building an inspiration board.

This is when it starts to get really fun, as I’m essentially giving you permission to play on Pinterest in an attempt to start collecting visual inspiration that will help you start to define your own visual strategy. Always one of my favourite parts of the process, this is when we start to see themes emerge, details take shape and your vision begin to materialize.

Why You Need a Visual Strategy for Your Brand Imagery

Why You Need a Visual Strategy for Your Brand Imagery

A visual strategy provides guidance as to how to style your brand and the framework within which to share your story. It helps you figure out what to share and how to share it. It helps define the look of your brand and translates that into a suite of imagery that can be used to showcase and enhance your brand, whether it shows up on your website or blog, in your social media content, or through other brand collateral.

Get Up and Play Because It's Fun (Advice from Taylor Swift)

Get Up and Play Because It's Fun (Advice from Taylor Swift)

When I first watched the Taylor Swift 1989 World Tour documentary, I found myself pulling out my notebook and starting to take notes. Yes, I'm a nerd like that. Amidst the music, sparkly crop tops and perfect red lips, what really struck me was the frequency of guest musician appearances during her concerts, and how many of the interviews in the documentary were focused on these other artists.