Styling a Brand Lifestyle Shoot with Loom Curated

I've been waiting patiently to share more photos from Loom Curated after sharing a few sneak peeks of the two shoots I took part in directing and styling, and today is finally that day, as the brand shoot we worked on can be found on Once Wed. 

This experience has shifted my approach to my creative process, and though I'm still in the midst of making some changes to the business to reflect this new mindset and focus, sharing some of the content we created while at the workshop is the first step in that direction. 

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Beet Hummus

I've had a fascination with food and prop styling for awhile now, but haven't had much of a chance to play around it. I love to cook but I'm definitely a recipe follower, so creating food-related content has never really felt like a fit for me, and since this is new territory for me, it also comes with a little fear.

Until I decided to look at it a little differently — to focus more on the styling side of things and let the pros handle the recipes (for now).

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Love Notes // Vol. 28

01 // One of my favourite places to seek out typography and graphic design inspiration is on packaging, and the beauty industry has a lot to offer when it comes to beautifully designed print pieces. I came across this line on the Free People blog, and was instantly smitten with the pink pairing and the bold type on these boxes, which feel like they have a slight retro influence that I can totally get behind. 

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Life, Lately

You know when you let something go a little too long without attending to it — an email reply, returning a dress that looked way better in the window than on you, that sort of thing? At a certain point, it just becomes kind of awkward to deal with it and it feels like it might be better to leave it alone. Otherwise you find yourself making excuses and launching into longwinded explanations in an attempt to remedy the situation. But emails are left unreturned and dresses hang forgotten in the closet, tags still attached, after all — it happens.

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Celebrating a Love of Food with an Installation at Assembly Chef's Hall

Since shedding my title as boutique owner three years ago, I've gone through various phases of a mild identity crisis as I struggle to determine "what I do", or what my official title is. Though I still don't always have a simple answer to the question, and it likely depends on who's asking and what the circumstances are (or, if I'm being totally honest, what kind of mood I'm in), I have made pretty significant strides since those early days.

Part of that progress has to do with not boxing myself in too tightly, which is how we've ended up here, with the Studio Bicyclette team and I adding "installation artists" to our ever-growing resumé and list of skills. And I'm not mad about it one bit.

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Why do we tell stories?

There are a lot of buzz words when it comes to social media and branding, and because of the fast pace of all things digital these days, it can be difficult to keep up. Their lifespan becomes increasingly shorter until they become overused and start to lose their meaning altogether.

Storytelling is one of the more recent words that has followed this trend, but it also happens to be a concept that I’ve built my brand upon and consider an invaluable tool, whether undergoing a brand design, building a visual or social media strategy, or creating content. 

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Money Talk // The Resources That Helped Shift My Mindset and Create a Financial Plan

My relationship with money has been a long and winding journey, but in the final month of 2017, I invested in three resources that changed the course of this relationship for the better and left me feeling like I had finally taken a step in the right direction and gained a little more control in an area of my business that I always felt insecure in.

If we’ve had a conversation one-on-one recently, you’ve likely already listened to me talk about one (or all) of these, but for those of you who haven’t had the pleasure — I wanted to share. Not sponsored in any way, just three resources that I’ve discovered to be infinitely valuable in my own business.

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A Modern and Minimal Wreath DIY

It all started with an inspiration board and a little walk through my visual strategy process, and now here we are with my take on a modern, minimal wreath for the holidays. Perhaps a slightly different take on tackling holiday decor, but I've never claimed to do things the way that everyone else does, especially when it comes to exploring my creative process.

As you saw in that original post, I had seen a few themes start to emerge on the visual strategy canvas, and knew I wanted to create something that was modern and minimal, with gold and feathery details and a mix of sleek and natural textures. You can see a lot of the details from the original inspiration images I pulled start to show up in various ways in these wreaths, and I love this non-traditional take on such a classic holiday decor item. 

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DIY Tile Backdrop

I can hardly believe it, but here we are with the fifth and final instalment of the DIY backdrop series we've been working on for the past few weeks. If you're just popping in now, we started with a white wood backdrop in week one, following it with what might be my favourite DIY backdrop yet, a textured backdrop that we painted a dusty shade of pink and used for styling a floral flatlay for our second project. We then simplified things a little and turned to porcelain tiles for our marble backdrop, taking a break from the paintbrushes and drying time until the next one, where we took it back to my original DIY backdrop (and still a favourite go-to of mine), the solid coloured backdrop that's perfect for customizing with your shade of choice.

And that, my friends, brings us to today, as we wrap up this little styling series, with another more recent addition to my backdrop collection — the tile backdrop. 

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Minimal Holiday Decor Inspiration

With the holidays quickly sneaking up on us and it being December and all, it felt appropriate for this month's creative exploration to be focused on something, well — holiday focused, and since a tree is usually the extent of our decorating, I figured this would be a good chance to challenge myself to do a little something extra this year. At the same time, I've been craving simplicity in all facets of my life, from my wardrobe to my calendar to my home, so the idea of adding more stuff (read: tacky holiday decorations) kind of felt like the opposite of what I'm currently working towards. 

Thus, a challenge emerged — to add a little holiday flair to our apartment without acquiring more bits and baubles and while supporting my newfound craving for minimalism. Something simple that still feels special (and relatively festive), that would maybe even last beyond the holiday season without feeling like it passed an expiration date. 

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DIY Coloured Backdrop

Coloured backdrops will always hold a special place in my heart, as they were really my first foray into DIY backdrops for styling. It took me a little while to figure out what the best supplies to use were, but an exploratory trip to The Home Depot Canada and a couple test runs later, I had figured out a simple, low cost way to achieve a coloured backdrop that you could literally make in any paint colour. Hello, branded backdrops!  

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How To Clean Up And Optimize Your Pinterest Account

I'm super excited to introduce you to my friend Meagan today on the blog, who is here sharing her Pinterest expertise for today's guest post. Meagan has a wealth of knowledge on our favourite inspiration-hunting platform, and in my brief time knowing her, I've already learnt so much from this Pinterest master, so I wanted to pass some of that along. Ready to dive in?! 

Hello Studio Bicyclette readers! My name is Meagan and you can usually find me over on Pinterest pinning all of the things. No seriously, I love Pinterest. I recently launched my Pinterest consultancy business where I help creatives, bloggers and businesses optimize their presence and influence on Pinterest.  I want to help organically grow your business through this amazing platform.

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DIY Marble Backdrop

The third backdrop in this little DIY series we've been working on, this one's a little different since, well, it doesn't exactly require as much doing as the white wood backdrop and the textured styling backdrop.

I'm all about keeping things simple though, and marble is one of my favourite surfaces to shoot on, so I've been looking for different styles of marble and easier ways to capture detail shots without pulling out my larger marble slab (which also weighs a ton).

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Love Notes // Vol. 27

01 // With the holidays fast approaching, it's hard to avoid all the gift guides and decorating ideas that are starting to pop up. To be completely honest, when it comes to our own home, holiday decor often falls to the wayside, as I'm a little burnt out after weeks of creating holiday content for our clients. We do always get a real tree (which I love), but that's about it. 

This year though, I've decided that I want to take it one step further and focus on adding a little more holiday cheer — something that feels like us and that we won't be itching to take down the day after Christmas. So I've been exploring some different options and I keep going back to this stunning eucalyptus "wreath". And the fact that it's actually pretty seasonless? Even better. Stay tuned for more on this idea soon... 

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