Posts tagged creative process
Styling a Photoshoot? Why You Need a Visual Directive

I know for me, my creative processes are constantly evolving. I’m learning what works best for me, I’m learning new skills and knowledge that I may want to weave in, I’m receiving feedback from others, all of which pushes me to regularly step back and reevaluate.

This is how I came to add a new piece into my creative process recently — The Visual Directive.

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Minimal Holiday Decor Inspiration

With the holidays quickly sneaking up on us and it being December and all, it felt appropriate for this month's creative exploration to be focused on something, well — holiday focused, and since a tree is usually the extent of our decorating, I figured this would be a good chance to challenge myself to do a little something extra this year. At the same time, I've been craving simplicity in all facets of my life, from my wardrobe to my calendar to my home, so the idea of adding more stuff (read: tacky holiday decorations) kind of felt like the opposite of what I'm currently working towards. 

Thus, a challenge emerged — to add a little holiday flair to our apartment without acquiring more bits and baubles and while supporting my newfound craving for minimalism. Something simple that still feels special (and relatively festive), that would maybe even last beyond the holiday season without feeling like it passed an expiration date. 

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Styling a Tablescape with Pink and Gold Details

It started with a folder of inspiration images on my desktop and a gravitation towards a fall-toned colour palette filled with dusty pink and golden details, and after taking it through my creative process and dissecting it a little bit, it started to take form as a tablescape design.

You could file “host dinner (or brunch) parties” alongside a few other adult activities that I wish were actually part of my reality, so maybe this can be considered a trial run of sorts? 

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Exploring the Creative Process with a Fall Color Palette

Back in September, when I started to settle back into my normal routine a little, I found myself starting to collect inspiration images that felt distinctly fall-like — though with a Studio Bicyclette angle, of course. It didn’t take long before I found myself with a desktop folder full of saved images and a board dedicated to this new direction, and I started to notice some patterns in what I had found myself attracted to — rich textures, warm hues with a prevalence of brassy golds, deep yellows and dusty pinks, a hint of darkness, and some shadow play that resulted in a moodiness that felt appropriate with the seasonal shift.

With no real outcome in mind for this collection of inspiration images (usually I put together moodboards with a specific project or client in mind), I realized that I had the opportunity here to turn this into something “just for fun” — which brings us here.

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My Creative Process

As I've started the design process for the new Studio Bicyclette site, one of the most challenging aspects has been writing the content. Visually, I have a good sense of what I want, I've put together my brand inspiration boardand because Bicyclette already has a strong brand identity, those pieces tend to come together quite easily.

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How to Create an Inspiration Board

I will never stop singing the praises of the good ol' fashioned inspiration board. Not only is it one of my favourite parts of starting a new project - whether it be a photoshoot, branding design, or a styled party - it's one of the first steps I take to bring a dream to life, and it's the stage where you start to see themes emerge, details take shape and your vision begin to materialize. And there is so much magic in that, especially when you're a bit of a dreamer and visually-oriented. It's one thing to have an idea, but to be able to actually bring that to life, to communicate it with others and watch it transform, that's pretty special, and it's one of my favourite things to do.

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