Posts tagged brand inspiration board
Using Coloured Backdrops to Brand Your Photos

Remember when we dissected the 5 C’s of content creation? We acknowledged that colour is one of the most effective ways to communicate the essence of your brand, as well as the importance of defining your colour palette to create consistency within your visual content (coincidentally, another one of those oh-so-important C’s).

So, if the first step is needing to identify what your brand colours are, then the second step is creating content that ties your colour palette together.

One of the best ways to do so — and one that has a significant impact on the overall look of your feed — is through your choice of backgrounds.

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Studio Bicyclette Brand Board

When I shared the Studio Bicyclette brand inspiration board last year, I mentioned that branding your own project is not a particularly easy task, and throughout the process of designing the brand identity and website, that didn't waver. What I can say though, is that following a distinct creative process and starting with that inspiration board helped immensely.

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How to Create an Inspiration Board

I will never stop singing the praises of the good ol' fashioned inspiration board. Not only is it one of my favourite parts of starting a new project - whether it be a photoshoot, branding design, or a styled party - it's one of the first steps I take to bring a dream to life, and it's the stage where you start to see themes emerge, details take shape and your vision begin to materialize. And there is so much magic in that, especially when you're a bit of a dreamer and visually-oriented. It's one thing to have an idea, but to be able to actually bring that to life, to communicate it with others and watch it transform, that's pretty special, and it's one of my favourite things to do.

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Studio Bicyclette Brand Inspiration Board

I've alluded to it a number of times over the past few months, and you've probably noticed hints here and there that Bicyclette is undergoing a little bit of a transformation, entering into its next phase as Studio Bicyclette. As I embark on this process, and since branding and styling play a key role in this newest iteration of Bicyclette, I want the blog to be a place of transparency, and to share the journey and behind-the-scenes as my business shifts from one model to the next.

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