Semi-Custom Brands

You’re ready to step into a new season for your brand and ditch the DIY vibes for a seamless, elevated experience that positions you in the premium market you belong in — without having to moonlight as a designer.

Gain confidence in your business and build trust with a brand identity that will align with your style, attract your ideal clients and position you in the premium market you belong in. Our elevated semi-custom brands are for small businesses who are looking for a cohesive brand experience but aren’t ready for the significant investment or want to wait months for fully custom.

 

INCLUDED IN EACH BRAND KIT:

Foundation

Moodboard
Custom Color Palette
Type Hierarchy

Core Brand

Primary + Secondary Logos
Brand Marks
Tagline Design
Brand Pattern or Accents

Application

Stock Photos
Social Templates
Brand Style Guide

 
 

The right fit

Who are the brand kits for?

+ The business that’s just starting out but doesn’t want to look like it

+ The business that is trying to position themselves in a premium market — without the premium price

+  The business that wants to build trust and credibility through a cohesive brand

+ The business that is overwhelmed and spending their time piecing together their brand when they should be working ON their business 

+ The business that has been DIYd until it looks more hot mess than high ticket

TWO WeekS to Clarity

You’re already wearing all of the other (very stylish!) hats in your business — it’s time to step into a new season and leave the design to the experts so you can focus on what you do best.

You’ll have a beautiful, professionally designed brand that aligns with your style, attracts attention and offers cohesion, clarity and confidence — in two weeks.

 
 

 

The Process

Professionally designed in our signature editorially-inspired, elevated style, the brand suites are primed to position you with a cohesive brand identity that follows the same strategy-led process as our custom projects, with the same attention to detail and refined quality we approach every project with.

Each kit is designed with specific brand personalities in mind, so all you need to do is find the one that aligns with your style, answer a few questions for us, and we’ll customize the brand for you — within two weeks.

 
 

No. 01 —

Choose a brand kit that aligns with your brand style and answer a few questions.

No. 02 —

Receive your moodboard and proposed colour palette.

No. 03 —

Approve your newly customized brand design.

No. 04 —

Look over your new brand style guide.

No. 05 —

Work with us to customize your social templates and any additional elements.

No. 06 —

Receive all your final files and start using your new brand.

 
 
 

MEET YOUR DESIGNER

Let’s create a little brand magic, shall we?

I’m Paige, your resident Creative Director and Designer here at Studio Bicyclette. I'm always hunting for moments of beauty in unexpected places, and I'll be the one getting excited about a pretty shadow dancing on the wall, or really good type on a vintage sign.

With an extensive background in fashion and all things design, I'm passionate about building brand experiences that feed off of curiosity and offer concept-rich visual narratives that can exist just as easily IRL as they do online. I’ll be the one crafting a story for your brand by asking you what your brand’s signature outfit would be, curating a playlist to set the mood as we design, and convincing you that you should probably host a dinner party to fully tap into the sensory potential of your brand.

 
 
 
 
 

FAQ

  • Two weeks! Once you purchase and choose your start day, we’ll send you a timeline of how the time is laid out, but you can expect to receive your new brand two weeks after your design week starts.

  • Custom Color Palette, Primary and Secondary Logos, Brand Marks, Tagline Design, Brand Pattern or Accents (depending on the specific brand), customized social media templates, and a Brand Style Guide with your new brand all laid out.

  • Yes! Once we dive into your brand, we’ll identify what customizations would work best and redesign the brand with that in mind, so that you have a brand that is uniquely yours and showcases your signature style.

  • There’s one revision included, but we can also add rounds on at an hourly rate of $200/hr. But we find that because of the nature of the designs and our process, usually only one is needed!

  • We’ll help you as part of the process and make suggestions based on what we learn through the questionnaire and building out your mini moodboard, guiding you through what we think will work best for your brand specifically.

  • You’ll need to purchase the licenses for the fonts included in the brand kit, but we’ll provide you with a “shopping list” so it’s easy to do.

  • There are only three of each brand available, so once they’re gone, that’s it! We want to keep them limited edition and special.

  • If you want, yes! Once we customize your brand, we’ll build out the mockups with your new branding and include that for you to use however you want. Most of the photos we use are from license-free stock photography sites, so if they fit with your brand style, we can absolutely include those as well, or help you source more aligned stock photography from paid or free sources.

  • We offer discounted Design Intensives for our semi-custom brand clients, so whether you want to do this right away as we’re building out your brand, or circle back to it later, we can absolutely work with you to ensure you have everything you need with your new brand.