Posts tagged business tools
Money Talk // The Resources That Helped Shift My Mindset and Create a Financial Plan

My relationship with money has been a long and winding journey, but in the final month of 2017, I invested in three resources that changed the course of this relationship for the better and left me feeling like I had finally taken a step in the right direction and gained a little more control in an area of my business that I always felt insecure in.

If we’ve had a conversation one-on-one recently, you’ve likely already listened to me talk about one (or all) of these, but for those of you who haven’t had the pleasure — I wanted to share. Not sponsored in any way, just three resources that I’ve discovered to be infinitely valuable in my own business.

Read More
3 Online Courses for Creatives That are on My Wishlist

Though it's been a few years since I actually found myself heading back to school in September, there's something about this time of year that still has that excitement attached to it. The crispness in the air, the promise of a new season (and with it a new fall wardrobe, of course!), and the opportunity to break open those new textbooks and embrace your inner nerd. 

Except these days, my learning tends to take pace online or more in a workshop format, and it's much more customizable — something that I really love about this new wave of education and all the opportunities it presents.

Read More
The Dream Project Equation // Passion, People and Profit

First off, as a disclaimer, this is not a post about pricing. That’s still one area of running my own business I’m trying to figure out, and if I had a brilliant equation or a suite of secrets to share with you, trust me, I would. I have written about the importance of time tracking and how I use it to help price my offerings in the past, however, so that’s a good place to start if that's a topic you're interested in.

This is more about learning how to choose the projects you decide to work on. Because if you’re anything like me, your time is valuable, and it’s important to be smart about what projects you take on.

Read More
Planoly // An Essential Instagram Tool

You’ve likely seen me mention Planoly in the past when I’ve talked about breaking down an Instagram post or planning content, as it’s quickly become my go-to for all things Insta, from planning to analytics to comment management. We covered it in our recent social media workshop, and I usually end up going over it one-on-one with my social media clients, so I figured it was about time that I did a little overview post that walked through how I use it. 

When it comes to Instagram, I’m a big advocate for planning your content according to the grid, and Planoly is just the tool to do that.

Read More
The Importance of Tracking Your Time (And How it Will Help You Price Your Offerings)

One of the biggest struggles I had when I transitioned to the new Studio Bicyclette was figuring out how to tackle the pricing equation. I had a lot of questions, but the two that held me back the most were whether to charge hourly or on a project basis, and how to actually come up with those numbers. See, I come from a retail background where pricing is relatively easy to figure out based on the cost of the items you're selling, especially when you've been doing it for years. 

Read More
5 Podcasts for Creative Entrepreneurs and Bloggers

Earlier this year, I discovered podcasts. Sure, I was aware of them before, but I hadn't really come across any that spoke to me specifically or felt relevant to what I was doing and what my interests were, personally or professionally. I'm also a serial multi-tasker and tend to get lost in my own daydreams (or brilliant ideas, however you want to position it), so anytime I had tried giving them a listen, I found that I would inadvertently stop paying attention early on and failed to gain anything from the experience.

Read More
10 Tips for Using Pinterest as Tool for your Creative Business

Not only is Pinterest one of my favourite social media sites to get completely lost on, it’s also an incredibly important tool for my business. I’m pretty intentional with how I spend my time on Pinterest these days, limiting my daydreaming pinning sessions so I don’t get too carried away and it doesn’t eat into my day too much or decrease my productivity. But when it comes to creating an inspiration board, there’s no better place to start, and I’d like to think I’ve mastered the fine art of Pinterest inspiration gathering, and in turn I’ve seen it benefit my business and drive traffic to the blog as one of the top referral sites.

Read More