Dreaming vs. Doing

Dreaming vs. Doing

This positive aspect to dreaming is at the core of the Studio Bicyclette brand. I believe that letting your imagination run wild and dreaming big is essential to running a creative business, to finding the inspiration that propels you forward and coming up with those ideas that light you up.

But there also comes a time when you need to set aside the dreams and focus on the “doing”. Because let’s be honest, as much fun as the dreaming part is — the brainstorming sessions, the inspiration gathering, the research, the note taking, the planning — it only takes you so far before you need to get into the actual work. 

Lately Inspired By // High Waisted Denim and Feminine Blouses

Lately Inspired By // High Waisted Denim and Feminine Blouses

I think it's probably safe to say that you can get a good sense of my style obsessions via my 'style muse' board before I can actually put it into words what I'm loving at any given time.

Such was the case for my my most recent sartorial love affair — feminine blouses with high waisted (preferably light wash) denim. 

10 Fun Questions to Help You Develop Your Brand Personality

10 Fun Questions to Help You Develop Your Brand Personality

For every client project I embark on, no matter what the details of the package, it all starts with a Brand Styling Brief. I’ve customized a few different versions to reflect different offerings I have, but I have one section towards the end that includes the same series of lighthearted questions introduced with — “now it’s time for the fun part!”.

Though these questions may seem somewhat trivial (and I do have clients who try to skip them altogether), I learn a lot from the answers given, as they really start to bring the personality of a brand to life.

Love Notes // Vol. 25

Love Notes // Vol. 25

01 // You know how they say a picture is worth a thousand words? This image pretty much sums up my ideal summer style, complete with a few essentials I currently have my eyes out for. An ivory hat for hiding from the sun in style (and pairing with a little dress off the beach), and high-waisted, slightly retro swim suit bottoms. I'm the type who rarely ventures out to go buy a new swim suit (I'm assuming I'm not alone in this?), so after a few years of avoiding it, this season might be the time. Any recommendations?

DIY Embellished Sunglasses

DIY Embellished Sunglasses

Since summer offers so many opportunities for a little extra accessorizing and indulging in fancy cocktails, Breeyn and I have decided to tackle a few of the DIY projects and recipes that have been accumulating on our to-do lists recently. Not only does it give us an excuse to hang out and create pretty things, but we also end up with something that we get to enjoy afterwards, and nothing quite beats the feeling of "I made this!". We're talking serious bragging rights and lots of compliments. 

The Dream Project Equation // Passion, People and Profit

The Dream Project Equation // Passion, People and Profit

First off, as a disclaimer, this is not a post about pricing. That’s still one area of running my own business I’m trying to figure out, and if I had a brilliant equation or a suite of secrets to share with you, trust me, I would. I have written about the importance of time tracking and how I use it to help price my offerings in the past, however, so that’s a good place to start if that's a topic you're interested in.

This is more about learning how to choose the projects you decide to work on. Because if you’re anything like me, your time is valuable, and it’s important to be smart about what projects you take on.

Behind the Scenes Video // Tablescape Styling

Behind the Scenes Video // Tablescape Styling

It's safe to say that my happy place is on set, watching all the pieces come together and bringing the vision to life after weeks of planning, inspiration gathering and detail dreaming. There's a collaborative energy that just can't be replicated, and it's truly where the magic starts to happen. 

In an attempt to capture this, we played around with filming our last styled shoot, with Abby taking video and following Scarlet as she shot the tablescape and yours truly, finessing the details and adding the final touches. We also have some special appearances by Alex (who also did all the stationery design for the shoot), flowers by Blush and Bloom and mini pop tarts by Bake Shoppe. Oh, and I couldn't have done it without my in-house editor extraordinaire, Jason