DIY Silver Geometric Shapes

DIY Silver Geometric Shapes

I’ve always found that creativity thrives most when limitations are set, and this has proven true when it comes to the wedding as well. For example, with a relatively tight budget and a location that requires us to have a tented wedding, it’s forced us to prioritize what the most important elements of the big day are and where we choose to spend our money, and also to think outside the box a little when it comes to transforming a standard tent into a setting that feels as though it’s a part of the forested grounds and captures that enchanted feeling we’ve identified as being part of our theme.

Which is where the DIYs come in.

Crafting a Visual Strategy for Your Brand

Crafting a Visual Strategy for Your Brand

We started this mini series talking about the importance of styling your brand and the role that a visual strategy plays, followed by exploring the visual side of your brand and building an inspiration board in the second week, where we took to Pinterest in order to build our inspiration boards. Now here we are in our final week of the series.

This week, we’re going to talk about how to translate what you’ve discovered in the first two steps into an actionable strategy, the various elements of a visual strategy, and where the details may show up for your own brand.

Creating an Inspiration Board for Your Visual Strategy

Creating an Inspiration Board for Your Visual Strategy

We've already spent some time diving into what a visual strategy is, the importance of styling your brand and the role that a visual strategy plays in the first part of this little three part series, so now it's time for the next step in the visual strategy development process: exploring the visual side of your brand and building an inspiration board.

This is when it starts to get really fun, as I’m essentially giving you permission to play on Pinterest in an attempt to start collecting visual inspiration that will help you start to define your own visual strategy. Always one of my favourite parts of the process, this is when we start to see themes emerge, details take shape and your vision begin to materialize.

Why You Need a Visual Strategy for Your Brand Imagery

Why You Need a Visual Strategy for Your Brand Imagery

A visual strategy provides guidance as to how to style your brand and the framework within which to share your story. It helps you figure out what to share and how to share it. It helps define the look of your brand and translates that into a suite of imagery that can be used to showcase and enhance your brand, whether it shows up on your website or blog, in your social media content, or through other brand collateral.

Get Up and Play Because It's Fun (Advice from Taylor Swift)

Get Up and Play Because It's Fun (Advice from Taylor Swift)

When I first watched the Taylor Swift 1989 World Tour documentary, I found myself pulling out my notebook and starting to take notes. Yes, I'm a nerd like that. Amidst the music, sparkly crop tops and perfect red lips, what really struck me was the frequency of guest musician appearances during her concerts, and how many of the interviews in the documentary were focused on these other artists. 

Curating Your Wedding Style on Style Me Pretty

Curating Your Wedding Style on Style Me Pretty

I have to admit that I was pinning and blogging wedding inspiration long before I had a ring on my finger. The wedding industry is filled with so much creativity and beauty, so there has been a lot of bridal-related content that has found its way onto my inspiration boards over the years, and many project details that have been drawn from weddings and styled shoots alike.

The easy part is pinning all the beautiful images you love, the hard part is finding the common ties and creating a vision of your own. Or — a visual strategy, if you will.

 

What I Learned From My Creative Retreat

What I Learned From My Creative Retreat

At the beginning of this year, I carved out a week for a creative retreat, giving myself a set of rules to follow and setting some intentions for how I wanted to spend it — namely, reading and writing.

Following a period during which I’ve let my writing fall to the wayside and I’ve lost sight of my “why” and am just generally feeling a little lost and uninspired, the notes I took during that time have served as a bit of a kickstart to remind me of what I had learned during this weeklong retreat that was still very much relevant.

Using Coloured Backdrops to Brand Your Photos

Using Coloured Backdrops to Brand Your Photos

Remember when we dissected the 5 C’s of content creation? We acknowledged that colour is one of the most effective ways to communicate the essence of your brand, as well as the importance of defining your colour palette to create consistency within your visual content (coincidentally, another one of those oh-so-important C’s).

So, if the first step is needing to identify what your brand colours are, then the second step is creating content that ties your colour palette together.

One of the best ways to do so — and one that has a significant impact on the overall look of your feed — is through your choice of backgrounds.