Toronto Social Media Workshop


Random Acts of Pastel and Bicyclette Boutique are always dreaming up new adventures, and social media is a massive part of what we do on a daily basis. We love snapping Instagram photos and updating our Pinterest feeds, and over the past few months we've worked together to grow our brands, both on the personal blogging front, and the business promotion front. After a lot of giddy discussion, we decided we wanted to share our knowledge about this fun way to promote yourself with, well, all of you. In case you haven't guessed already, we're doing our first Social Media Workshop right here in Toronto!

As small business owners, freelancers, creatives, and makers, we use social media tools on a daily basis to share what we're up to and communicate with our followers. It's a way for us to connect, to offer a peek behind the scenes, and share our personal style and aesthetic, which in turn helps build a brand- all the while inspiring ourselves and others through the process of doing so.


Each different platform holds value in its own way, and when you bring all of them together to build a cohesive online presence, you'll really start to see them working for you. Because social media varies so much from person to person, It's really about finding the balance that works best for you and allows you to be authentic and genuine, while still getting your brand out there.

We'll be offering a 2 hour seminar led by Alyssa (Random Acts of Pastel) and Paige (Bicyclette Boutique) early next month that goes over each of these platforms and provides tips and tools to manage each one effectively to make them work for you and/or your business, all while establishing your brand in the online world.

We will be covering pre-planned key topics and points, but we also want the workshop to feel collaborative and open, so we invite you to bring any specific questions you may have with you, and we'll be sure to cover them through discussion. We'll also be offering scones and jam from Kitten and the Bear and Sloane Tea, a photo booth where you can get your 'gram on, and special swag bags with all sorts of amazing surprise goodies! Please note, tickets are non-refundable.

When // Saturday, October 4th from 10 am - 12 pm

Where // Studio B, 882A Queen St. West

Cost // $15o

What // We'll go over key social media platforms - Instagram, Twitter, Facebook and Pinterest - how to optimize content (including sizing guidelines, etc), and what the pros and cons of each are; the process of taking photos on your phone (including editing and captioning); tools and tricks; telling stories and building a lifestyle brand through photos. And that's just the beginning!

Interested? Sign up here!