Styling a Photoshoot? Why You Need a Visual Directive

BrandingPaige BoersmaJuly 5, 2018branding, visual directive, creative process, inspiration board, moodboard, photo shoot inspiration, photo shoot stylingComment

Minimal Holiday Decor Inspiration

StylingPaige BoersmaDecember 9, 2017visual strategy masterclass, creative shoot, inspiration board, moodboard, visual strategy, visual strategy canvas, creative exploration, creative process, behind the scenes, minimal decor, holiday, holiday decor, simplicityComment

Styling a Tablescape with Pink and Gold Details

StylingPaige BoersmaNovember 4, 2017creative shoot, creative exploration, creative process, gold, pink, tablescape, prop stylingComment

Exploring the Creative Process with a Fall Color Palette

StylingPaige BoersmaOctober 31, 2017visual strategy masterclass, creative shoot, inspiration board, moodboard, visual strategy, visual strategy canvas, creative exploration, creative process, behind the scenes, gold, pink, velvetComment

My Creative Process

As I've started the design process for the new Studio Bicyclette site, one of the most challenging aspects has been writing the content. Visually, I have a good sense of what I want, I've put together my brand inspiration boardand because Bicyclette already has a strong brand identity, those pieces tend to come together quite easily.

EntrepreneurshipPaige BoersmaJanuary 22, 2016bash party goods, behind the scenes, creative process, disco diamond, studio bicyclette, working girlComment

How to Create an Inspiration Board

I will never stop singing the praises of the good ol' fashioned inspiration board. Not only is it one of my favourite parts of starting a new project - whether it be a photoshoot, branding design, or a styled party - it's one of the first steps I take to bring a dream to life, and it's the stage where you start to see themes emerge, details take shape and your vision begin to materialize. And there is so much magic in that, especially when you're a bit of a dreamer and visually-oriented. It's one thing to have an idea, but to be able to actually bring that to life, to communicate it with others and watch it transform, that's pretty special, and it's one of my favourite things to do.