How To Clean Up And Optimize Your Pinterest Account

I'm super excited to introduce you to my friend Meagan today on the blog, who is here sharing her Pinterest expertise for today's guest post. Meagan has a wealth of knowledge on our favourite inspiration-hunting platform, and in my brief time knowing her, I've already learnt so much from this Pinterest master, so I wanted to pass some of that along. Ready to dive in?! 

Hello Studio Bicyclette readers! My name is Meagan and you can usually find me over on Pinterest pinning all of the things. No seriously, I love Pinterest. I recently launched my Pinterest consultancy business where I help creatives, bloggers and businesses optimize their presence and influence on Pinterest.  I want to help organically grow your business through this amazing platform.

Read More
If it wasn’t posted on Instagram, did it ever really happen?

I’ve recently started to notice myself falling towards a tendency to disconnect from social media on the weekends. Call it a summer schedule, or maybe it’s just a need to step away from the overwhelm that is a very real part of my week’s at this point. But it’s a little more than that as well. My relationship with social media has changed, and not necessarily for the better.

This got me thinking about the bigger picture. About this love/hate relationship with social media that’s started to develop in a very real way for me recently. It’s started to feel like this necessary evil, and as it has definitely led to some frustration and anxiety for me over the past little while, I wanted to unpack that a little.

Read More
How to Conduct an Instagram Audit

Every few months (or quarterly, if you abide by that system), I find myself going through a bit of a check-in with where I'm at in my business, how I'm doing on any goals I set for myself, and aligning on anything I may have on the horizon. One of the tools I’ve been using to go through this in a more systematic way is a good ‘ole fashioned audit. I usually start with an overall brand audit, but for today’s purposes, I want to spend some time dissecting a smaller piece of the puzzle — Instagram.

Read More
5 Ideas to Help Tell Your Brand Story on Instagram

We all know the importance of using Instagram to share engaging, quality content for our business or brand.  But sometimes it can be a barrier to come up with creative ideas for the styling and captions themselves. I've been there. I want to help you tackle those  barriers by providing some content and caption prompts. It’’ll give you a little bit of guidance not only for what to post, but also why you’re posting it.

Read More
Planoly // An Essential Instagram Tool

You’ve likely seen me mention Planoly in the past when I’ve talked about breaking down an Instagram post or planning content, as it’s quickly become my go-to for all things Insta, from planning to analytics to comment management. We covered it in our recent social media workshop, and I usually end up going over it one-on-one with my social media clients, so I figured it was about time that I did a little overview post that walked through how I use it. 

When it comes to Instagram, I’m a big advocate for planning your content according to the grid, and Planoly is just the tool to do that.

Read More

It’s been a long time since we've gathered the time and energy to put on another #getsocialworkshop, and in all honesty we were a bit nervous this time around. We were working with a new space, a lot of new sponsors, and both of us have shifted our focus so vastly over the past couple of years we didn’t really know what to expect.

But for the third time, we were so pleasantly surprised with how it all came together.

Read More
Breaking Down an Instagram Post: Planning your Content and the Basics of Styling and Shooting

If you’re using Instagram for your brand or business, there’s a lot more planning that goes into crafting the perfect post than simply snapping a photo on the fly and crafting a quick caption. It’s important to develop a visual strategy and create content that falls within that; but when it comes to coming up with content ideas, styling and shooting the images themselves, what does that actually look like? Let’s discuss the basic breakdown of an Instagram Post, which includes coming up with content ideas, styling and shooting the perfect image.

Read More
Storytelling on Social Media

Social media has increasingly become a key part of our storytelling strategy as brands and businesses, providing us with an opportunity to build a relationship with our customers and audiences, tapping into their emotions so that when we ask them to do something (ie. visit our site to make a purchase, sign up for our newsletter, or book a service), we will be top of mind, and we’ve already build a relationship with them. They trust us, because they’ve become part of our story. 

Read More
The Art of Instagram Flirting

We all know the importance of using instagram to tell our story, showcase our style and build our online communities, and chances are you already have some pretty good ideas about how to do this for your own business. 

But in the past few years of using the platform, I’ve discovered another lovely side effect thanks to my adoption of a little social networking tactic I like to refer to as Instagram flirting.

Read More
Three Things to Consider When Planning Instagram Content

My instagram “strategy” has gone through a number of iterations since I first embraced the visual platform years ago, using it to connect with followers, share behind the scenes glimpses at what running my business looked like, and showcasing the Bicyclette brand through styling and storytelling.

Whether developing a visual strategy for my own Instagram feed or one of my clients, there’s a certain process I go through in order to bring the vision to life, which I’m talking about on the Planoly blog today. But what about when you’re ready to start the planning process and move on to the content creation stage?

Read More
Using Colour to Create a Consistent Instagram Brand Presence

When it comes to branding, the ultimate goal for my Instagram feed - or any touchpoint of the Studio Bicyclette brand, really - is to create consistent imagery that is instantly recognizable, standing out in our followers’ feed regardless of whether or not our profile pic or name is associated with it. That brand recognition is invaluable.

Read More
3 Social Media Management Tools I Can't Live Without

One of the many hats I wear these days is that of social media manager, not only for Studio Bicyclette, but also for a few clients of mine. 

Obviously the platforms themselves are tools, but I also currently have three other tools I've added to my arsenal to help me manage the various social accounts and work more strategically and efficiently. I've found that as I start to grow and add more accounts onto my plate, having systems set in place is absolutely essential, and finding tools that work for you and your workflow is of the utmost importance. 

Read More
Thoughts on The New Instagram Algorithm, and Why You Should Be Focusing on Content and Community Instead

A few weeks ago, the Instagram community started collectively freaking out over the mention of a new algorithm being put into place. As I watched my feed start to fill with pleas to turn on notifications for their accounts, I couldn't help but contemplate what this might mean for those of us who have used Instagram as a key tool in growing our businesses and connecting with an online community. 

Read More